Matt, Founder & Director

How it all
started

Of starting the business back in 2011, Matt says: “The original plan was a deli – I’d always wanted to have my own deli and utilise my experience as a Chef.

Following a few years of being in bands, making tunes and working as a Chef, I went off to France and then Canada to ski and work in restaurants and chalets. After a year of living in Canada, I went to a Thanksgiving meal and wanted to splice a British classic with a Canadian staple, so I made a BBQ Pulled Pork Pie. Everyone totally loved it.

When I finally returned to the UK, I didn’t want to just fall back into my old life; I wanted to do something different. So, I started a deli in Hull’s Old Town selling gourmet sandwiches, olive pots, and homemade soups and stews, but it quickly became obvious that the pies we sold were the stars of the show. We had people flocking from all over the city to come and try them, and within a few months we were No. 1 on TripAdvisor.

Over the years we’ve traded at thousands of events, weddings, markets, supplied a number of pubs and cafes, and at one point we had five of our own retail outlets! But, times have changed a lot over the years, and we’ve had to roll with the punches and learn how to PIVOT!! We are now focusing on markets and events, wholesale, and our brand new national mail order service, which we are so excited about!”

Kate (right), Marketing & Communications Manager & Matt’s Wife

Events

Kate says “The first event I worked was Yum Food Festival in 2014, and it was brilliant. We had cobbled the stall together with old bits of equipment and everything was wobbling around. I spilt gravy all over myself. I remember uttering a few choice words…

But Matt and Jim who worked in the kitchen with him worked their absolute socks off to bake enough pies for the event, and once it got going I couldn’t believe the response. It was so exciting to witness the buzz about these products firsthand by talking to customers and handling the huge queues!

On the first day we sold out, and again on the second day. We brought extra pies down to the event but we had to keep some back to ensure we could manage all three days. It was a manic and heady few days.

Since then, we’ve drastically improved our events set-up and traded at major events across the region. The shifts are long and hot work but it’s exhilarating and immensely rewarding serving the queues and hearing the passionate feedback from our customers.

We’ve been through lots of ups and downs as a business,  but things seem to be stabilising more these days. We’re currently regulars at markets in Beverley and Cottingham, and with our mail order service up and running, we feel there are exciting times ahead.

Awards

In 2015 we won the Remarkable East Yorkshire Tourism Award for Best Food Provider. We’d spent the past few years getting quite a lot of publicity and building quite a following, and when we got nominated I thought it was amazing, but then when they read out our name as the winner, I just couldn’t believe it.

We were up against some really prominent big businesses in Yorkshire and I was sure one of them would win. But that proved to be the first in a series of awards.

After winning the REYTA, we then went on to win at the Hull BID Awards, Made In Hull Awards, we’ve classed with a number of our pies in the British Pie Awards. We’ve continued our winning streak ever since, recently winning Best Free From product at the Yorkshire Post Taste Awards for our Gluten Free Succulent Steak Pie, but the REYTA was the first and it really meant a lot to us.

A little Q&A

“I’d have to say it’s the BBQ Pulled Pork. It’s one of the reasons I started the business, it’s one of the most innovative flavours and it just tastes so good.

Ever since we started, it’s been one of the most popular choices on our menu, which is why we’ve now included it in our gluten free range as well.”

“Well, we’ve been trading since November 2011, and I would say I’ve had at least one pie on average every day since then, excluding the occasional Sunday. So, maybe around 1800.”

Important News: The Hull Pie is Closing

Hi Pie lovers, Matt here. Happy New Year to you all! I hope it is a great year for everyone and your families. Unfortunately, I have some news that might upset a few of you. I have decided to close the business so that I can focus on new things in my life.

I know many of you will be pretty gutted to hear this, but business has been a real struggle these past two years, and working 60+ hours per week with limited time off on weekends has made me rethink things.

It’s been 13 years since I opened that little shop down Trinity House Lane, and it’s been the greatest achievement of my life. I’ve never really been able to grasp what I have made happen, and with the help of the incredible staff I’ve had over the years, we’ve made and sold well over a million pies, catered hundreds of weddings, won multiple awards, and most importantly, given you all great food and moments to treasure. I thank you all from the bottom of my heart for the love, kindness, and gratitude you have shown me since 2011. It really has made this Pie Man very humble indeed.

There are far too many people to mention everyone, but a special thanks must go to Steph, Carrie, and Cydnee, who have always excelled at our weddings and events over the years, to all the local businesses that have supplied us and helped us along the way. An extra special thank you must go to our baker, Steve, who has worked with me for over 10 years and has been an immense support to me. Pie literally wouldn’t have continued this long without him, and he is genuinely one of the best human beings on this planet. #maybe

We did try to pass the business on to a few people, but it wasn’t quite right for them. However, our bakery would be a great place for someone to take over. If there is anyone out there who is keen, just get in touch. 👍 Thank you for all you have given us.

#pielove